Analytics Based Enterprise Performance Management

Why Should You Attend:

Many organizations are far from where they want and need to be with improving performance, and they apply intuition, rather than hard data, when making decisions. Enterprise performance management (EPM) is now viewed as the seamless integration of managerial methods such as strategy execution with a strategy map and its companion balanced scorecard (KPIs) and operational dashboards (PIs); enterprise risk management (ERM); driver-based budgets and rolling financial forecasts; product / service / channel / customer profitability analysis (using activity-based costing [ABC] principles); customer lifetime value (CLV); lean and Six Sigma quality management for operational improvement; and resource capacity planning.

Each method should be embedded with business analytics of all flavors, such as correlation, segmentation and regression analysis, and especially predictive analytics as a bridge to prescriptive analytics to yield the best (ideally optimal) decisions. This presentation will describe how to complete the full vision of analytics-based enterprise performance management.

Learning Objectives:

• How to view enterprise and corporate performance management (EPM/CPM) as the seamless integration of managerial methods.
• Understand how business analytics is an advance over business intelligence and where big data fits in.
• How to identify and differentiate strategic KPIs in a balanced scorecard and operational performance indicators (PIs) in dashboards.
• How to properly calculate product, service-line, channel, and customer profitability for analysis, insights and actions.
• How to perform predictive accounting for driver-based budgets / rolling financial forecasts, what-if analysis, and outsourcing decisions.
• How to overcome implementation barriers such as behavioral resistance to change and fear of being held accountable.

Areas Covered in the Webinar:

• Clarification of what enterprise and corporate performance management (EPM/CPM) methods are (in which analytics are applied).
• Definition of business analytics and how it is an advance over business intelligence (BI).
• Measurement and management of product, channel, and customer profitability using activity-based costing (ABC) principles.
• Driver-based budgeting and rolling financial forecasts.
• The difference between past period full absorption costing and incremental / marginal expense analysis.
• How all of the EPM/CPM methods fit together as being integrated.
• Barriers that are slowing the adoption rate of EPM/CPM methods.

Who Will Benefit:

• Board of Directors
• CxOs
• CFOs
• Accountants
• Business Analysts
• Strategic Planners
• Supply Chain Analysts
• Marketing Analysts

Instructor Profile:

Gary Cokins is an internationally recognized expert, speaker, and author in enterprise and corporate performance management improvement methods and business analytics. He is the founder of Analytics-Based Performance Management, an advisory firm located in Cary, North Carolina. Mr. Cokins received a BS degree with honors in industrial engineering/operations research from Cornell University in 1971. He received his MBA with honors from Northwestern University’s Kellogg School of Management in 1974.

Mr. Cokins began his career as a strategic planner with FMC’s Link-Belt Division and then served as financial controller and operations manager. In 1981 he began his management consulting career first with Deloitte consulting, and then in 1988 with KPMG consulting. In 1992 he headed the National Cost Management Consulting Services for Electronic Data Systems (EDS) now part of HP. From 1997 until 2013, he was a principal consultant with SAS, a leading provider of business analytics software.

His two most recent books are Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics, and Predictive Business Analytics. Mr. Cokins regularly presents at conferences for the AICPA and state CPA societies. He is a certified CPIM with The American Production and Inventory Control Society (APICS). He is currently the part time executive in residence for the Institute for Management Accountants (IMA).

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