High Impact Communications [B2B and B2C]: Writing Effective Emails, Letters, Memos, and Social Media Posts

Why Should You Attend:

Well-written communication can motivate and activate a target audience. You have many opportunities to engage your colleagues, customers, and business partners with written words. If your communication contains misspellings, grammatical errors, typographical errors, punctuation errors, and incorrect words and emotion, you will miss connecting. If you miss the connection, your audience may not respond with the intended actions.

This session will help you reach your audience through improved writing. You will walk away with a new approach to written communications. From proper grammar to concise formulas, you will learn best practices to improve your writing daily.

Areas Covered in the Webinar:

• Structured Formula: What is the Purpose of the Message? What are the Supporting Details of the Program? What are the next steps to be taken?
• Discuss appropriate correspondence based on the relationships of the parties to the communication
• How to Convey Tone or Attitude in Written Form
• Balancing Content (Need-to-Know Information) & Context (Nice-to-Know Information)
• Managing Email: Permanence of Messages, Professional and Reputational Concerns, Problems with Socialization
1. Defining the major email writing mistakes
2. Writing purposeful, reader-focused emails
3. Employing a comprehensive checklist for quality controlling your most important emails
4. Using a standard, recognizable structure to assure reading ease
5. Checking emails for a respectful tone without losing the central points
6. Collecting tips for attaching, copying, forwarding, and receipting
• Handling Professional Correspondence: Controlled Emotions, Concise Composition, Thoughtful Attachments
• Grammar Tips & Techniques
• The Importance of Templates & Examples of Templates for Various Types of Correspondence

Who Will Benefit:

• Regulatory Affairs
• Risk Management
• Compliance Managers
• Audit Managers
• Bank & Finance Managers
• Safety and Quality
• Environmental Compliance
• Biotechnology
• Clinical Research
• Drug Administration
• Laboratory Compliance

Carly Souther
COO and General Counsel, iTrain OnDemand

Carly Souther is General Counsel and COO of iTod. She is a member of the Florida Bar and has a J.D. from The Florida State University College of Law. She provides in-depth legal research and analysis of banking rules, regulations, and case law for iTod's speakers and clients alike.

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