Commercial and HTA Policy in the UK

Speaker

Instructor: Leela Barham
Product ID: 705431

Location
  • Duration: 90 Min
This webinar will provide an understanding of the key European market’s approach to pricing including the details of Pharmaceutical Price Regulation Scheme (PPRS). It will further discuss the key issues shaping the future of HTA policy in the UK.
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Why Should You Attend:

The UK is a key market in Europe for launching new medicines with its tradition of free pricing and a world leading agencies for Health Technology Assessment (HTA) including the National Institute for Health and Care Excellence (NICE) and the Scottish Medicines Consortium (SMC). Companies need to understand the two main options for the regulation of pharmaceutical prices in order to optimize the commercial opportunity for their products and portfolios whilst navigating the HTA landscape. Whilst HTA methods are key for individual products, shaping the policy environment for HTA affects portfolios and the industry as a whole. Upon completion of this webinar, attendees will understand:

  • The history of the Pharmaceutical Price Regulation Scheme (PPRS) and how the 2014 PPRS has been shaped
  • The advantages and disadvantages with of the UK’s unique approach to regulating prices; the voluntary PPRS
  • The advantages and disadvantages with the UK’s Statutory Scheme for Branded Medicines
  • Key issues shaping the future of policy on pricing in the UK
  • How HTA fits into the PPRS and changes that cross the border between NICE and the commercial landscape in the NHS

Areas Covered in the Webinar:

  • History of the PPRS
  • History of the Statutory Scheme in the UK
  • Key features of the PPRS
  • Key features of the Statutory Scheme
  • The link between the PPRS and HTA

Who Will Benefit:

  • Government affairs and public policy professionals
  • Strategic pricing personnel
  • Market access professionals
  • External affairs personnel
Instructor Profile:
Leela Barham

Leela Barham
Independent Health Economist, Leela Barham Economic Consulting Ltd

Leela Barham is an independent health economist and policy expert. She has worked on issues affecting the health care system and the pharmaceutical industry for over a decade.

Her work on the pharmaceutical industry has ranged from supporting a major research based pharmaceutical company on negotiations of the UK's Pharmaceutical Price Regulation Scheme (PPRS) to working with patient groups as they shape and influence policy that affects market access. She has worked beyond the UK too; working with others to benchmark countries Health Technology Assessment (HTA) systems as well as on issues affecting all markets including transparency.

She has a MSc in health economics from York University and a BSc in Economics from Nottingham University.

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