Social Media and HIPAA Compliance: How to Leverage the Benefits of Social Media and Maintain HIPAA Compliance

Why Should You Attend:

Social media has permeated the way we live, interact, and do business. With healthcare regulations in place to protect patient’s information, communicating with patients through social media can be challenging. Being able to leverage the benefits of social media and maintain compliance with all the technology regulations, will not only boost your business persona, but create an avenue for you to connect with patients, in a way that is both cost effective and presents personable.

Your ability to communicate directly with patients through social media hinges on your ability to anticipate your organization’s compliance aptitude in preserving ePHI integrity. This course will provide you techniques to increase your social media presence, as well as tips on how to interact with patients via social media, in a way that promotes your organization and satisfies compliance best practices and standards.

This course will also describe how to develop a metric system that will help maintain HIPAA, HITECH Act and Final Rules compliance, as you increase your social media presence. This metric system will ensure that attendees have process delineating steps that personnel who are not compliance savvy can follow in their practice/or system to ensure overall compliance.

Areas Covered in the Webinar:

• How to connect with patients through social media
• A method to leverage social media to support patient care
• Maintaining compliance through social media engagement
• Developing metrics to maintain compliance standards

Who Will Benefit:

• Compliance Officers
• Risk Managers
• Compliance Analyst
• Marketing Directors
• Social Media Content Advisors/Policy Directors
• Home Health Administrators
• Home Health Dir. of Nursing
• Regulatory Affairs Personnel
• Compliance Analysts
• Risk Management Personnel

Instructor Profile:

Coy Murchison is the founder of reMergents Solutions, a consulting company that assists home health companies maintain compliance, and is the owner of InTouch Health Services, a company that provides nursing and therapy services for medically fragile children and ventilator-dependent patients. Ms. Murchison has provided training and education in compliance for over 13 years, and she is certified in health information technology with a specialization in meaningful use technology implementation.

She is regarded an expert in dealing with payors, relative to maintaining reimbursement for home-bound patients. She has been able to ensure nursing care for home-bound patients when payors attempted to terminate services.

Ms. Murchison has worked with healthcare providers to determine best practices for their unique business. As a consultant, she specializes in finding solutions that are easy to implement and trains all levels of company personnel. She has successfully helped many companies navigate HIPAA compliance and better understand the expectations of the HITECH Act. She serves in several national organizations, and believes it is critical to continue to broaden her knowledge base as she continues to learn and grow in the industry.

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