Environmental goals: General Mills does a Reality Check

• Date: November 29, 2010
• Source: Admin

General Mills set for itself new five-year environmental goals recently. The goals are meant to make its operations more efficient by 2015. The firm desires to bring down greenhouse gas emissions by 20 percent. It will bring down consumption of water and energy too –by 20 percent in each case. By 2015, it intends to bring down solid waste generation by 50 percent. Normalized per metric ton of the product, these efficiency goals imply that the firm can consume more energy and water in absolute terms even as they help the firm achieve its goals.