The thought of a product recall can cause concerns for even the most experienced people in the food and consumer goods industries. There have many examples of incidents and recalls turning into a crisis that has a significant impact on the business and its brands
While even the best companies will have incidents, and some may even lead to a recall, they don’t have to become a crisis. That is completely up to how the company manages the incident or recall. In fact, there are instances where recalls have actually enhanced the reputation of the company concerned and led to improved sales over time.
The Australian Standard for product recall (Consumer product recall – Guidelines for suppliers – AS/ISO 10393) was adopted in 2017. The adoption was driven in large part by the Australian Competition and Consumer Commission (ACCC) who are Australia’s primary regulator responsible for product recalls. The ACCC is responsible for the oversight of dozens of recalls every year. Additional guidance for food and consumer goods manufacturers, importers, distributors and retailers will improve the effectiveness of recalls and enhance consumer safety, as well as protecting the company’s reputation.
Steve Hather, the course facilitator, was a co-author of the international standard ISO 10393, from which the Australian standard was developed. Steve has over 25 years of experience in product risk management, product recall and crisis management and has worked with some of the world’s best known consumer goods companies through to small suppliers.
This course is designed as an overview of the new standard with practical guidance on how companies of any size can implement the processes contained in it.
Learning Objectives:
Upon completion of this course, participants will:
- Understand the Australian regulatory requirements for product safety and product recall and the guidance included with the new standard
- Identify gaps in their existing processes and systems for managing incidents and product recalls
- Build capability in some key areas of incident management including investigation, assessment, developing strategy and communications
- Develop skills for managing reputation risk
- Identify key stakeholders and be able to communicate effectively with them, including the use of social media for consumer level communications
- Be able to implement the key elements of the new standard in their company’s incident management, product recall and crisis management program
Who will Benefit:
Senior managers from food and consumer goods manufacturers, importers, distributors and retailers that may be called upon to facilitate or contribute to the management of a product recall or crisis, including:
- Quality and technical managers
- Corporate communications
- Marketing managers
- Operations managers
- Risk managers
- Legal counsel
- Human resource managers
- Registration Process: 8:30 AM – 9:00 AM
- Introductions
- Lecture 1: Understanding the key elements of effective recall programs
- Background on development and adoption the new international and Australian standards
- Key elements of the new standards
- Identification of gaps in your existing program
- Lecture 2: Initial response to product related incidents
- Definitions
- Identifying incidents and potential crises – what causes incidents and recall to escalate into a reputation crisis?
- Incident notification and reporting
- Initial response, including social media response, to an incident
- Implementing a response process in your program
- Lecture 3: Team management
- Capabilities required for a recall/crisis management team
- Leadership, facilitation and team dynamics
- Agenda for the first meeting
- Coordinating activity
- Lecture 4: Investigation and Assessment
- Case studies
- Gathering information
- Investigation of incidents
- Hazard analysis
- Incident analysis
- Implementing a robust assessment process in your program
- Lecture 5: Develop a response strategy and action plan
- What is a response strategy?
- Developing a response strategy, objectives and action plan
- Creating an effective response strategy for your business
- Lecture 6: Recall communications
- Case studies in effective and ineffective communications
- Communication planning
- Social media communications
- Types of communications and assessment of their effectiveness
- Implementing a communication plan for your business
- Lecture 7: Implementing an effective recall
- Implementing the recall plan
- Additional resources for an effective recall
- Funding a recall
- Monitoring the recall and measuring effectiveness
- Internal and external reporting
- Closing the recall
- Lecture 8: Restoring the business
- Reviewing the recall response
- Corrective action planning
- Managing claims
- Returning to market – post recall communication and marketing
- Lecture 9: Preparing for a recall
- Revisit – identifying gaps in your existing program
- Practical tips for preparing your team for a recall
- Prerequisite programs
- Quality management
- Traceability
- Developing an effective plan
- Training
- Simulation exercises
Steve Hather
Risk, Product Recall and Crisis Management Coach, Trainer and Consultant for Food and Consumer Goods Companies
Steve Hather has been a trainer and consultant in risk management, security, business continuity, product recall and crisis management for over 25 years.
A qualified teacher by training, Steve started his career in risk management with the Australian government in counter-terrorism, a role which included designing and managing national counter-terrorism exercises and a 15 month secondment to the FBI in Atlanta establishing and working in the Olympic Intelligence Centre for the 1996 Atlanta Olympics. On his return to Australia he was seconded to the NSW Police as Director, Olympic Intelligence Centre before being recruited by The Coca-Cola Company.
Steve was a member of the international working group that developed the new International Standard for Product Recall (ISO 10393) and its related standard – the International Standard for Product Safety (ISO 10377). He was also involved in the development of the US Standard for Organisational Resilience. He is a sought after speaker at conferences on consumer product safety, product recall, incident management and crisis management.
Steve has worked with many of the “who’s who” in the Australian food industry including Foster’s Group, LION, Murray Goulburn, Coles Supermarkets, Coca-Cola Amatil, George Weston Foods, Goodman Fielder, Cheetham Salt, Kellogg’s and Treasury Wine Estates; right through to small food and beverage manufacturers.
Register Now
Online using Credit card
Get the Invitation
Pre-Register yourself and get the official Invite when venue and dates are announced for this seminar.
Call here to register +1-888-717-2436 or email at [email protected]
Other Registration Option
- Download the Order Form
- Fill this form with attendee details & payment details
- Fax it to +1-650-362-2367, or
- Email it to [email protected]
Payment Mode
ComplianceOnline (MetricStream, Inc),
6201 America Center Drive Suite 240
San Jose, CA 95002
USA
Register / Pay by Wire Transfer
Please contact us at +1-888-717-2436 to get details of wire transfer option.Terms & Conditions to Register for the Seminar/Conference/Event
Your registration for the seminar is subject to following terms and conditions. If you need any clarification before registering for this seminar please call us @ +1-888-717-2436 or email us @ [email protected]
Payment:
Payment is required 2 days before the date of the conference. We accept American Express, Visa and MasterCard. Make checks payable to MetricStream Inc. (our parent company).
Cancellations and substitutions:
Written cancellations through fax or email (from the person who has registered for this conference) received at least 10 calendar days prior to the start date of the event will receive a refund - less a $300 administration fee. No cancellations will be accepted - nor refunds issued - within 10 calendar days before the start date of the event.
On request by email or fax (before the seminar) a credit for the amount paid minus administration fees ($300) will be transferred to any future ComplianceOnline event and a credit note will be issued.
Substitutions may be made at any time. No-shows will be charged the full amount.
We discourage onsite registrations, however if you wish to register onsite, payment to happen through credit card immediately or check to be submitted onsite. Conference material will be given on the spot if it is available after distributing to other attendees. In case it is not available, we will send the material after the conference is over.
In the event ComplianceOnline cancels the seminar, ComplianceOnline is not responsible for any airfare, hotel, other costs or losses incurred by registrants. Some topics and speakers may be subject to change without notice.
Attendance confirmation and documents to carry to the seminar venue:
After we receive the payment from the registered attendee, an electronic event pass will be sent to the email address associated with the registrant 5 working days before the seminar date. Please bring the pass to the venue of the event.
Conference photograph / video:
By registering and attending ComplianceOnline conference, you agree to have your photographs or videos taken at the conference venue and you do not have any objections to ComplianceOnline using these photos and videos for marketing, archiving or any other conference related activities. You agree to release ComplianceOnline from any kind of claims arising out of copyright or privacy violations.
Offers:
We are pleased to offer several exhibitor, sponsorship and media partnership options designed to maximize your company's exposure and networking opportunities before, during and after the event.
Benefits of becoming a Sponsor/Exhibitor/Media Partner:
- Logo on website, marketing email, branding materials & the registration booth
- Exhibit Space
- Free event pass
- Speaking opportunity
- Social media campaign
For more details and other sponsorship options at this event, please contact Event Manager: [email protected] or call: +1-650-238-9656
Media Partner:
Local Attractions of Melbourne, Australia
Federation Square
Federation Square is Melbourne's meeting place. It is a unique cultural precinct which brings together a creative mix of attractions, museums and galleries, along with many restaurants, cafes and bars. Federation Square is also Melbourne’s events centre, with more than 2000 events held annually, including multicultural festivals, markets, film screenings and sporting events. It can hold up to 10,000 people at a time.
Eureka Skydeck
Eureka Skydeck, is the highest viewing platform in the southern hemisphere and is located in Eureka Tower. Eureka Tower is the tallest residential building in the world. The observation deck includes a glass cube ride that projects three meters from the side of the building.
Melbourne Zoo
Australia’s oldest zoo has more than 350 animal species from around the world on display. Highlights include the steamy Butterfly House, the Wonderful New World of Bugs, the Trail of the Elephants and regular meet-the-keeper opportunities throughout the day.
Queen Victoria Market
Queen Victoria Market is much more than the city’s fresh-food shopping mecca – it’s a historic landmark, a tourist attraction and a Melbourne institution. A historic landmark spread over two city blocks, this vibrant and bustling inner-city Market is where Melburnians shop for everything from Australian fruit and vegetables, and local and imported gourmet foods, to cosmetics, clothing and souvenirs.
Royal Botanic Gardens
The Royal Botanic Gardens are one of Victoria’s most popular tourist attractions, with over 1.5 million visitors each year. Established in 1846, the gardens extend over 36 hectares and display an amazingly diverse collection of over 50,000 plants from around the world, including rare and threatened species. The Ian Potter Foundation Children’s Garden is one of the most popular features in the gardens. Other highlights of the Royal Botanic Gardens include the National Herbarium, Tropical Hothouse, Plant Craft Cottage and the Guilfoyle’s Volcano water reservoir.
Melbourne Museum
From the natural environment to culture and history, Melbourne Museum explores life in Victoria. Melbourne Museum highlights include a complete skeleton of a blue whale, the Bunjilaka Aboriginal Cultural Centre, a living rainforest, the racehorse Phar Lap and an IMAX theatre on site. Major international exhibitions are presented in the Touring Hall.
Melbourne Town Hall Tours
Take a free tour of Melbourne's historic Town Hall and learn about its architectural, social and political significance. Experience the grandeur of the wood-paneled Council Chamber, stand on the portico where the Beatles waved, sit in the Lord Mayor's chair and view the richly carved Melbourne Town Hall Grand Organ, the largest grand romantic organ in the southern hemisphere.
