Marketing for Most of Us Today

Why Should You Attend:

The essential principles of marketing and sales still hold true today but your approach, methods and message will be very different. In particular, the internet and social media have changed the process of buying goods and services in dramatic ways to the detriment of most small to medium size businesses. Marketing has morphed from what was described as “pushing” to a process described now as “pulling.” Transitioning your efforts is critical for most of us despite the challenge it presents. Failing to do so can be fatal.

This webinar will demystify much of what is preventing that by presenting the steps to change in simple language and terms. It will even identify sources for making this possible.

Learning Objectives:

• To learn the basics of marketing principles that apply to virtually all enterprises however large or small
• Learn how to develop a long term strategic plan and a road map to the desired outcome
• Learn what a value proposition is and how to build one for your business
• How to develop target markets and segments for subsets of your strategic plan
• How to develop a 30 second pitch for your value proposition
• The buying habits of today’s customer
• The tools that are available to maximize your marketing efforts

Areas Covered in the Webinar:

• The elements of traditional marketing
• Value propositions
• Methods of communications today
• Social media and its impact on consumers and B2B
• Outbound marketing
• Inbound marketing
• Research’s impact on today’s buyers
• Content marketing
• Analytics
• Self-service experience
• Role of sales

Who Will Benefit:

• Business to Business Sales
• Business to Consumer Sales
• Marketing
• Sales
• Strategic Planning
• Brand Managers
• Project Managers
• Business Directors
• Operations
• Vice Presidents, Directors, and Managers of Human Resources
• Business Development
• Chief Talent Officers
• Recruiters/ Consultants/ Third Party Hiring Agencies
• HR Analysts
• Company/ Business Owners
• Managers/ Supervisors
• Firms of all sizes that hire employees in California

Instructor Profile:

Barney Kramer, J.D., is the founder and president of Strategic Management Resource Associates, LLC, a full service business management and consulting business in the San Joaquin Valley. Strategic Management is a consortium of senior consultants and management professionals experienced in nearly all facets of business. Mr. Kramer has over 40 years of management, leadership, sales and marketing experience at all levels of business including startups and turnarounds, strategic growth and expansion, marketing and sales, executive recruiting and staffing, and leadership development and training. He is an entrepreneur and visionary who often sees what others don’t and has consistently used that aptitude to make the most of each business opportunity that he has taken on throughout his career whether it was local or national.

Mr. Kramer has a Juris Doctorate and has been an adjunct professor at UOP. He has written numerous business articles over the years and is an accomplished speaker, trainer, and coach. He is a business speaker and regular guest on business audio shows. He understands the need for change to meet today’s ultra-competitive markets and how to bring that change about. He combines the best of traditional practices with the best of today’s new methodologies and tools in a way that is easily understandable and can be immediately applied to a business looking to improve their profitability and viability for the future.

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