Social Media Compliance for Healthcare Professionals

Why Should You Attend:

Social media platforms such as Twitter, Facebook, and LinkedIn are increasingly being used by health care organizations to engage with patients and physicians, build brands, and communicate information to the larger community. However, wide spread adoption of social media by healthcare organizations introduce risks to patient data accessed and stored.

• How does your practice use social media?
• Do you have social media policies, best practices and training to comply?
• How do your employees use it?

This session will highlight the real risks in using social media in a healthcare setting. You will learn how to avoid common HIPAA violations or potentially inviting lawsuits. We will discuss what documentation needs to be produced during audits performed by Office of Civil Rights to show the proper adoption and use of social media policies and procedures. Attend this webinar to understand the best practices, checklist and lessons learned in managing social media communication.

Areas Covered in the Webinar:

• Social Media Trends
• Benefits to providers, patients and community
• Social media compliance
• Social media violation examples
• Best practices
• Key takeaways
• The requirements of the HIPAA Security Rule will be presented.
• The elements of a HIPAA Security Risk Analysis will be explained.
• A framework of security polices will be presented.
• Typical policy considerations for laptops and portable devices, and their security, will be discussed.
• We will discuss how to use Risk Analysis to deal with difficult compliance issues, such as texting and social networking.
• Tools to be used for policy management and documentation will be presented.
• How to adopt policies, train on them, and conduct drills on them will be discussed.
• The HIPAA Audit Protocol will be presented, and its use as a compliance tool will be explained.

Who will Benefit:

• Information Security Officers
• Risk Managers
• Compliance Officers
• Privacy Officer
• Health Information Managers
• Information Technology Managers
• Medical Office Managers
• Chief Financial Officers
• Systems Managers
• Legal Counsel
• Operations Directors
• Medical offices, practice groups, hospitals, academic medical centers, insurers, business associates (shredding, data storage, systems vendors, billing services, etc.)

Instructor Profile:

Joanna Wolfe, CISA, CGEIT is a self-starting, top-producing, IT and Internet professional with 15+years’ experience in Web and E-commerce, Information Security, IT Audit and Risk Assessment, Service Delivery, Large-Scale IT Projects and Implementations, Data Centers and Networks, in media, health care, non-profit, and other organizational verticals.

As Director of Information & Integrated Media for TechMedia, Joanna is immersed daily in the disruptive technology effecting today’s IT landscape. Additionally, Joanna regularly consults and speaks on the effects of Digital & New Media and Disruptive Technology on workplace information security and compliance.

Joanna consults for EHR 2.0 and provides webinar training for HIPAA/HITECH on Social Media, Disruptive Technology and Digital & New Media.

Previously, as a Senior Security Analyst for CynergisTek, Joanna preformed Risk Assessments and Audits for heathcare systems throughout the US. Additionally, she was Interim Security Manager for a major healthcare system where she helped to develop and shape the Security Practice. She also implemented remediation measures to increase security and compliance with local and national guidelines.

At Oxford University Press, she was the lead architect of their IT infrastructure for new corporate office builds, including the implementation of leading edge network security. She managed and led the building of OUP’s first public website and e-commerce system.

Joanna is an active member of the ISACA Research Triangle Chapter. She is a graduate of Denison University in Granville, OH.

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