The Role of Social Media in Food and Drug Advertising and Regulatory Compliance Implications

Why Should You Attend:

For highly-regulated food and drug businesses, social media presents some unique challenges, particularly with respect to requirements of the Food and Drug Administration and the Federal Trade Commission. With regulatory authorities taking a strong and active interest in social media, it is important for companies to ensure that their uses of social media comply with government requirements.

This session is designed for food and drug companies that leverage social media, and is focused towards helping those companies comply with FDA and FTC requirements. Functional groups that have regulatory, legal, marketing, human safety or in-market safety surveillance responsibility will benefit from the information shared in this webinar.

Areas Covered in the Webinar:

• Social Media facts and trends.
• Use of Social Media by food & drug companies.
• FDA interest in Social Media.
• Agency use of Social Media
• Applicable statutes and regulations
• Applicable FDA guidance’s
• FTC interest in Social Media.
• Enforcement and policy
• Framework to address compliance.
• Basic advertising standards
• Strategies to manage Social Media content
• Adverse Event reporting compliance
• Audit Readiness / documentation.

Who Will Benefit:

• Regulatory affairs
• Human Safety
• Safety Surveillance
• Marketing
• Internal Auditors
• Quality Assurance
• Risk Management
• Legal

Instructor Profile:

Dr. Bradley Johnson, Ph.D., is Owner and Principal of BN Johnson Consulting, LLC, and brings more than 20 years of corporate technical and management experience to this Compliance Online training event. In his consumer product career, Bradley has managed regulatory resources to support upstream innovation and post-market compliance of many conventional foods, dietary supplements, OTC drugs, cosmetics and medical devices. His areas of expertise include regulatory strategy & option analysis, regulatory support for research, development and commercialization (including formulation, packaging, quality, stability, claims, labeling, advertising), as well as support for product recalls, site inspections, and new supplier evaluations. He is also skilled in regulatory team building and capability development, negotiation with regulators, and crisis management.

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