Social Media Trends, Best Practices and Compliance for Healthcare Professionals

Why Should You Attend:

Having a social media strategy should be an integrated part of a healthcare marketing plan. Many questions arise when deciding how to best engage in social media, however. Social media platforms such as Twitter, Facebook, and LinkedIn are increasingly being used by healthcare organizations to engage with patients and physicians, build brands, and communicate information to the larger community.

But there are risks in using social media without an understanding of the differences in the platforms and the best way to use them to communicate. Damage to the brand, exposing protected health information by violating HIPAA, or potentially inviting lawsuits are just some of the ways poorly implemented social media strategies can negatively impact your company. The following questions arise in regard to the usage of social media channels by healthcare practices:

• How does your practice use social media?
• Do you have social media policies and best practices?
• Do you provide training to employees?
• How do your employees use social media and do you monitor their activity?

This webinar on social media for healthcare professionals will focus on navigating the various compliance issues and best practices to ensure violations don’t occur.

Areas Covered in the Webinar:

• Social media platforms and benefits to providers, patients and community
• Review of major (top 5) social media platforms for healthcare.
• Pros/Cons for being present (high level view) including benefits to providers, patients and community:
1. Facebook
2. Twitter
3. LinkedIn
4. Pinterest
5. Google +

• Success stories
• Mayo Clinic
• Rush University Medical Center (Chicago)
• Massachusetts General Hospital (Boston)
• Scott & White Healthcare (central Texas)
• Nebraska Medical Center (Omaha)

• Social media violations– The gray area
• Some recent examples of social networking HIPAA breeches include:
• Misconceptions about HIPAA information in social media:

• Social media compliance
• Policies and implementation

• Best practices
• Key takeaways

Who will Benefit:

• Health Information Managers
• Information Security Officers
• Risk Managers
• Compliance Officers
• Marketing Departments
• Privacy Officer
• Information Technology Managers
• Medical Office Managers
• Chief Financial Officers
• Systems Managers
• Legal Counsel
• Operations Directors

Instructor Profile:

Janet Kennedy, CMD, is a 25-year interactive marketing professional. Ms. Kennedy is the Director of Marketing and Digital Strategy for Market Vue Partners, a marketing analytics firm whose clients include the healthcare, utility, financial and franchise verticals.

She is the past-President of the Triangle Interactive Marketing Association and on the Board of numerous nonprofits and trade associations. She is the Moderator of two online communities in the healthcare space, NC Healthcare and Pharmaceutical Thought Leaders in LinkedIn and Google Plus. She is a co-founder of Online Speakeasy, a digital and social media coaching agency.

Topic Background:

Social media has become a part of everyday life for most Americans. 91% of Americans have a Facebook profile and 41 million check their profiles daily. With this level of patient/consumer involvement in social media, the healthcare industry needs to become aware of social media’s impact and make a plan to be engaged with their constituents.

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