Calling All Compliance Professionals: Communication Is Not Training and - Vice Versa!
Instructors:
Andrea Falcione,
Tricia Cornell
Product ID: 705968
- Duration: 60 Min
Why Should You Attend:
Learn how to use practices from the marketing and advertising world to build a communications and training strategy that speaks to your audience.
Learning Objectives:
- Understand the difference between training and communications - and why you need both
- Learn techniques for understanding your audience and defining your message
- See how real-life examples of effective communications can apply to your work
Areas Covered in the Webinar:
- The U.S. Sentencing Guidelines for Organizations treat training and communications separately
- The difference between training and communications
- The three components of an effective communications campaign (message, audience, channels)
- Understanding your audience’s wants and needs
- Identifying the attitudes and behaviors you want to change
- Crafting and using a key messages document
- Choosing effective channels of communication for your audience
- Integrating communications and training in a single calendar
Who Will Benefit:
- Chief Compliance Officer
- Chief Ethics Officer
- Chief Ethics and Compliance Officer
- General Counsel
- Assistant General Counsel
- Compliance Director
- Compliance Manager
- Compliance Analyst
- Chief Human Resources Officer
- Human Resources Director
- Human Resources Manager
Andrea Falcione
Principal and Head of Advisory Services, Rethink Compliance LLC
Andrea Falcione is a Principal of, and Head of Advisory Services at, Rethink Compliance LLC (Rethink). She has over 20 years of legal and compliance experience in a number of different capacities. Most recently, Andrea served as Managing Director and Compliance & Ethics Solutions leader at PricewaterhouseCoopers LLP (PwC). She has provided governance, risk and compliance consulting services to leading organizations since 2004.
Andrea services clients on a cross-sector basis, regularly assisting in the design, development, implementation and assessment of corporate compliance and ethics programs, including: Codes of Conduct; training and awareness; program and corporate governance; policies and procedures; risk culture initiatives; risk assessments; conflicts of interest, gifts and entertainment disclosure and approval processes; investigation protocols; and reporting best practices.
Prior to joining Rethink, Andrea spent over five years at PwC, where she led the firm’s Compliance & Ethics consulting practice. Before that, she devoted nine years to a leading provider of ethics and compliance products, services and solutions, where she last served as Chief Ethics Officer and Senior Vice President – Client Services. Andrea also practiced law for nine years at Fleet Bank (now Bank of America) and Day, Berry & Howard LLP (now DayPitney LLP), where she was joint author of the firm’s Diversity Policy and Report. While at the bank, she supported the Capital Markets business, and she was a member of the Law Department's Risk Management Committee.
Tricia Cornell
Head Of Creative Services, Rethink Compliance LLC
At Rethink Compliance, Tricia leads the creation of engaging training and communications content for compliance departments in national and global companies. She helps compliance professionals build strategic communications campaigns and long-term programs based on sound audience insights, the creative use of modern tools, and a deep knowledge of their unique message.
Tricia began her career in journalism, leading a magazine and publishing four books, before making the move into advertising and social media strategy. She has created effective and innovative digital campaigns for national and global clients. She believes that, to tell stories that change minds, you have to start with the audience. Only when you know what they want, need and care about can you reach them with your message.
Refund Policy
Our refund policy is governed by individual products and services refund policy mentioned against each of offerings. However in absence of specific refund policy of an offering below refund policy will be effective.
Registrants may cancel up to two working days prior to the course start date and will receive a letter of credit to be used towards a future course up to one year from date of issuance. ComplianceOnline would process/provide refund if the Live Webinar has been cancelled. The attendee could choose between the recorded version of the webinar or refund for any cancelled webinar. Refunds will not be given to participants who do not show up for the webinar. On-Demand Recordings can be requested in exchange. Webinar may be cancelled due to lack of enrolment or unavoidable factors. Registrants will be notified 24hours in advance if a cancellation occurs. Substitutions can happen any time. On-Demand Recording purchases will not be refunded as it is available for immediate streaming. However if you are not able to view the webinar or you have any concern about the content of the webinar please contact us at below email or by call mentioning your feedback for resolution of the matter. We respect feedback/opinions of our customers which enables us to improve our products and services. To contact us please email [email protected] call +1-888-717-2436 (Toll Free).
