Going Green - Sony's Step to Environmental Footprint by 2050

• Date: April 12, 2010
• Source: Admin

Sony Corporation, one of the world's largest media conglomerates has announced its new mantra ‘Road to Zero’ which the company is going to follow for the next forty years.

“Road to Zero”, as described by the CEO Sir Howard Stringer, is a green model which not only Sony will follow for the coming years but will inspire other companies to follow for achieving a zero environmental footprint by 2050. With a backcasting method to set specific mid-term environmental targets for the next five years in line, Sony aspires to neutralize carbon emission, stop producing waste and end using virgin materials. To achieve the goal, a first mid-term targets, starting from fiscal year 2011 to end of fiscal year 2015, will be put into practice globally across the Sony Group. In the first five years tenure, the company strives to achieve: