Mastering Medicare and Medicaid Marketing Regulations: Do's and Don'ts

Why Should You Attend:

If your organization, be it a hospital, physician practice, DME provider, or any other provider offering healthcare services or supplies, engages in marketing its product or services, care must be taken to ensure that the organization does not run afoul of the Anti-Kickback Statute.

This online training will review not only the Statute itself, and the safe harbors, but will also critique the case law, OIG advisory opinions, and OIG compliance guidance to help you understand what you can and cannot do with engaging in healthcare marketing.

After the completion of this training program, you should have a good understanding of what you can and cannot do with regard to marketing activities. The penalties for not conducting a marketing program correctly can be severe, including exclusion, civil monetary penalties and even criminal prosecution.

Areas Covered in the Webinar:

• A brief review of the Anti-Kickback Statute, what it is and what is prohibited
• A brief review of the safe harbors that relate to marketing activities
• A review of the OIG advisory opinions as they relate to marketing
• A review of OIG compliance guidance as it relates to marketing
• An overview of case law relating to marketing activities
• Strategies that should be taken to preclude liability

Who Will Benefit:

• Hospital executives
• Physicians, including dentists, podiatrists and chiropractors
• Physician practice executives
• DME provider executives
• Ancillary service providers
• Ancillary service provider executives
• Attorneys representing any and all of the above

William Mack Copeland
Principal, Copeland Law LLC

William Mack Copeland, MS, JD, PhD, LFACHE, practices health care law in Cincinnati at the firm of Copeland Law, LLC, where he is president and CEO. A graduate of Northern Kentucky University Salmon P. Chase College of Law, Bill is a frequent author and speaker on health law topics. He is a member of the American Health Lawyers Association, American, Ohio and Cincinnati Bar Associations. A former hospital chief executive officer, he is a life fellow in the American College of Healthcare Executives. He was awarded the American College of Health Care Executives Senior-Level Healthcare Executive Regent’s Award in 2007.

Topic Background:

Because the Anti-Kickback Statute is so broad it what it proscribes, healthcare organizations, conducting what would be normal marketing activities in other industries, have run afoul of the Statute on numerous occasions. The Statute and the regulations only tell part of the story. This program will review not only the Statute and its safe harbors, but will provide an in-depth overview of OIG guidance and advisory opinions dealing with marketing activities, as well as a review of case law regarding marketing behavior.

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